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Change Management Plan

Engagement Plan- Sample 1


What
An Engagement Plan is a strategic guide identifying various stakeholder groups, outlining their engagement objectives, key messages to communicate, methods of engagement, frequency of communication, and the responsible person for this engagement.

When
Formulated in the early stages of a project, but continuously maintained and adjusted throughout the project or change life cycle.

Why
To ensure stakeholder alignment, manage expectations, drive support, and facilitate a smooth transition during the project or change. The plan helps to understand and engage the stakeholders effectively based on their interest, influence, and engagement objectives.

How
By identifying key stakeholder groups and determining the specific engagement objectives for each. This includes crafting key messages, choosing appropriate engagement methods, deciding the frequency of communication, and assigning responsibilities.

Note
The Engagement Plan is dynamic and needs to be reviewed and updated frequently, allowing for adjustments as insights about stakeholders evolve and as the project progresses.

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